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How to nurture leads through using a blog for business

The increase of content marketing is changing the way businesses work. Gone are the days of spending thousands of pounds on SEO and link building – now content is king. A recent change in Google’s...

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What are buyer personas and why are they important?

When generating content it’s always better to have a buyer persona in mind. You need to have a target for your content, whether that’s a tweet, a blog post or an email marketing campaign. Your content...

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7 Online Marketing Predictions for 2014

Yes it’s that time of year again. Marketing campaigns up and down the country are currently being prepped for the Christmas and New Year rush – a time when marketing companies vie for consumer’s...

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Creating perfect content for your industry

Email marketing: subject lines, deliverability, and inboxes, email clients, images, address books etc. – there are so many components to an email marketing campaign, that sometimes the most basic thing...

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