How to nurture leads through using a blog for business
The increase of content marketing is changing the way businesses work. Gone are the days of spending thousands of pounds on SEO and link building – now content is king. A recent change in Google’s...
View ArticleWhat are buyer personas and why are they important?
When generating content it’s always better to have a buyer persona in mind. You need to have a target for your content, whether that’s a tweet, a blog post or an email marketing campaign. Your content...
View Article7 Online Marketing Predictions for 2014
Yes it’s that time of year again. Marketing campaigns up and down the country are currently being prepped for the Christmas and New Year rush – a time when marketing companies vie for consumer’s...
View ArticleCreating perfect content for your industry
Email marketing: subject lines, deliverability, and inboxes, email clients, images, address books etc. – there are so many components to an email marketing campaign, that sometimes the most basic thing...
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